The Challenge
Açai was preparing for the public launch of their AI-powered assistant platform. With competitors racing to market, the growth team needed to produce a suite of launch assets — including product walkthrough videos, feature highlight reels, and social media clips — in record time.
Their traditional approach involved a 6-week production cycle: briefing external agencies, waiting for drafts, and iterating through multiple rounds of feedback. For a market window that was closing fast, this timeline was simply unacceptable.
Why Rivo
Jessica Yip, Açai's Head of Marketing, discovered Rivo through a recommendation at a SaaS marketing meetup. What immediately stood out was the template-first approach — the ability to drop screen recordings into professionally designed templates and get polished output without a video editor.
- Pre-built launch templates optimized for ProductHunt, LinkedIn, and Twitter/X
- Brand kit integration that automatically applied Açai's colors, fonts, and logo
- AI-powered zooms that highlighted key UI interactions without manual editing
The Process
The Açai team recorded screen captures of their core product workflows across three use cases: smart scheduling, email drafting, and meeting summaries. These were uploaded to Rivo, where the AI engine automatically identified key moments and generated zoom animations, transitions, and a narration script.
"What used to take us three weeks with an agency took a single afternoon with Rivo. We had five launch-ready videos by end of day — each one looked like it cost $5,000 to produce."
The final videos were exported in multiple aspect ratios for different platforms, all from the same project file. No resizing, no re-editing, no duplicated effort.
The Results
Açai's launch campaign became their most successful to date, with video content driving the majority of their early user acquisition:
- 3 weeks faster go-to-market compared to their previous launch
- 8,500+ video views across ProductHunt and LinkedIn in the first 72 hours
- 47% increase in demo requests directly attributed to video content
- $18K saved in agency production costs for the launch alone
Since the launch, Açai has adopted Rivo as their default tool for all product announcement videos, customer testimonials, and investor update presentations.